Living the rapid developments that had happened all over the world in the last years regarding the communication sphere, I believe that now is foremost essential than ever to restate our position in the market place. It is vital to set our brand trend once again and reposition our promises for the things that we have done in the market place.

We have to prove day by day that we are the No.1. No1 is the senior number worldwide. It is the number that characterizes the leader. However, someone to become No.1 in a complex market is not enough.

​1. The promise

He should determine in what he is first. We must become the No.1 in creating demand, in a creative way. Accordingly, all together, must give a promise: every day to create for each customer, for each product, communication channels with strategic objective to be famous and first in demand worldwide.

​2. First class strategy

We don’t create liaisons-commercials, we create the No1 (primer) demand for each and every brand that trust us. The worldwide economy’s boosts, always tie up the first and you become 1st class when you have 1st class category associates through all places, all over the world. The thing what we must chase out is that when something great happens everybody must know that AWG did it.

3. Sales

We never forget that our customers ‘ sales growth is also our sales growth. Nowadays, we must not only make effective business but also famous business. The creativity sells (when someone identifies the communication brightness he smiles, when he smiles he buys).

4. Famous

Are we always making famous jobs ?

Answer: Yes, when we want to. Because we can. Because we ‘re the best. What happens the few times we don’t? WRONG! There are not 2nd class clients.

Only when we are famous we can hire and recruit the best, regarding their culture and talent. In order to achieve this we must always make sure that our jobs are not only effective but famous as well.

5. Tools yes, not by creative accident

Nowadays, there is a variety of unique tools that make our life easier and assure our client’s success. It is time, without further due, to use these tools in order to make each campaign much more effective.

6. Changes

Yes, changes are needed. Maybe some people will be displeased; however, on the road to fame you don’t want only the best people but also who believe that, as a team, we can be winners and this must be done with a good and healthy attitude. Only if we love the others we are able to love ourselves and only if this victory is in our clients‘ interests we will finally have outcomes.

The most famous and constructive communications are those which cultivate emotions and changes the mood radically. Only these create sales. We have to “THINK BIG” in any project. We want this thought to accompany us on our road to the future. The No.1 communication group is the one that can fetch fresh solutions to old problems.